Recent content by Len

  1. Len

    How much does Google Ads PPC cost in Fresno CA?

    Back to the Google Ads campaign in Fresno. We increased the budget to $25,000/mo and ran the campaign for 2 months going after highly competitive key phrases. It converted very well, with nearly 50% of the clicks turning into a phone call. We ended up going after the top spots 4 days each...
  2. Len

    How much does Google Ads PPC cost in Fresno CA?

    Did you know that in January 2005, Google introduced NoFollow along with Yahoo & MSN? Since then, all major forum software uses NoFollow on their links. In other words, linking to yourself in forums hasn't helped for about 18 years... #FYI
  3. Len

    Lawyers Not Displaying in Google Local Services Ads (LSA)

    Throughout 2022 I have seen a ton of law firms not suddenly stop receiving leads via Google's Local Services Ads (LSA) platform. The problem is their algorithm. Of course, there are several valid reasons this could occur: Not answering phone (this decreases "ad rank") Increased competition...
  4. Len

    Google Local Services Ads Addresses for Attorneys

    There is a tremendous amount of spam in Local Services Ads (LSA), especially in California. In some cities, I am seeing 100% spam in the "Google Screened" results section. I have brought this to Google's attention and they claim they're working on a "scalable solution". The only problem with...
  5. Len

    Backlinks from AVVO.com

    If you've been using AHREFS or Semrush to analyze a competitor's backlinks, you've likely come across AVVO. This isn't by mistake, you can get backlinks from AVVO in your AVVO profile. It's as simple as logging in and editing your profile. We do this for the attorneys that we work with all the...
  6. Len

    Google Reviews for Law Firms Not Displaying in 2022

    In early 2022, Google cranked up the dial on it's spam detection algorithm. This algorithm is far from perfect. Indeed, spam reviews blast through all the time. Look at large firms in Florida to see the enormous number of fake reviews some firms are purchasing.. Unfortunately, the algorithm...
  7. Len

    Should Law Firms use "Reserve with Google"?

    One of our attorneys received a very bizarre and ridiculous email today (surprise, surprise). The spammer was pitching "reserve with Google" for lawyers as a hot new marketing tool. It's not. "Reserve with Google" is for restaurants Hotels used to use it, but Google is slowly getting rid of...
  8. Len

    How much does Google Ads PPC cost in Fresno CA?

    I have recently been running a Google Ads campaign in Fresno, California. I'll try to follow up to this thread more in the future with some additional data. Currently, we're about 2 weeks into it with a $20,000/mo budget and this is what we've seen: The average cost/click to be competitive is...
  9. Len

    Camp Lejeune Water Contamination

    On June 16, 2022, the U.S. Senate passed the Camp Lejeune Justice Act (CLJA) by an 84-13 margin that gives former residents of Camp Lejeune who lived on the North Carolina’s Marine Corps Base for at least 30 days between August 1, 1953 and December 31, 1987 the right to seek damages. Ref...
  10. Len

    Hello from California

    Welcome aboard!
  11. Len

    Removing Fake Personal Injury Google Maps Listings in 2022

    Beginning in late 2018, Google My Business has been flooded with lead-gen spam for fake personal injury law firms. These are usually called something like: Dallas Car Accident Lawyer Pros The Super Injury Lawyer Guys Alpha Eagle Law Firm The Gregarious Car Accident Lawyers...
  12. Len

    Yelp isn't showing all of our law firm's reviews

    I wrote about this here: Why attorneys are losing Yelp reviews and was also interviewed by Bloomberg here about this. Rest assured, Yelp is not extorting you, this is just how their algorithm works. If you had less 5 star reviews you'd keep more of them. It's a long story, but it's the...
  13. Len

    Multiple Practice Areas for Google Business Page

    It matters. If you have a chance to rank and display in Local Search results for your primary category, personal injury in this case, you definitely want "personal injury attorney" selected as your primary category. If PI is selected as a secondary category it significantly decreases that page's...
  14. Len

    Suspended. This location has been suspended due to quality issues.

    If you would like to DM me your law firm name, address & phone number I can double check for you. Is this a staffed office, open to the public, or more of a virtual location? Is anyone sharing the address with you? If you’re 100% certain that you meet all of the Google Business Profile...
  15. Len

    What determines how attorneys rank in Google Screened?

    There are some known factors which determine which attorneys display in the "Google Screened" section, or more specifically, the top 3 positions. They are User proximity. How close a potential client is to your law firm. Review Count. This is not extremely important, however recent reviews and...
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