I am opening a virtual law firm shortly with no physical location. I'll have a Google Business Profile, but it will be set to "service-area business". Will I still be able to run Local Services Ads?
Even if you hide your address on your public Google Business Profile, Google still requires a real, physical address for verification and background checks. Virtual offices or P.O. boxes are generally not eligible.
As of 2026, you'll need the SAB GBP page verified, and a minimum of 5 reviews, to run LSA. It should be noted that an LSA with only 5 reviews is unlikely to ever produce.