Recently we ran into a Personal Injury Law Firm in Texas who was spending $3,000/mo on Google Ads. If you are at all familiar with Google Ads, you know they are getting ZERO cases out of this.
I consulted with the firm and informed them the agency was likely keeping at least 50% of their PPC budget. Even if they were keeping 0%, $3k isn't enough to land a signed case in TX via PPC.
They stopped running ads and something magical happened.
They kept signing the same number of cases each month, but, they STOPPED receiving approximately 100 junk calls each month.
I won't name names here, but, the big box marketing company was obviously sending garbage leads over via PPC, that way they had something to show on their reports each month.
That's a scam if you ask me!!!
If you're with a big box law firm marketing agency and paying for PPC - and they won't show you any real data, you're probably getting screwed!
I consulted with the firm and informed them the agency was likely keeping at least 50% of their PPC budget. Even if they were keeping 0%, $3k isn't enough to land a signed case in TX via PPC.
They stopped running ads and something magical happened.
They kept signing the same number of cases each month, but, they STOPPED receiving approximately 100 junk calls each month.
I won't name names here, but, the big box marketing company was obviously sending garbage leads over via PPC, that way they had something to show on their reports each month.
That's a scam if you ask me!!!
If you're with a big box law firm marketing agency and paying for PPC - and they won't show you any real data, you're probably getting screwed!
